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The typical pattern behind it all: take data from everywhere, dump it into a central place, and fix it later. It feels safe. One place to secure. One place to manage. One place to compute. But in reality, this pattern quietly drains millions, slows your insights, and creates governance risks that are nearly impossible to unwind. In this session, you will learn why centralizing first is the $1M mistake that almost every data team makes, what you are missing out on by following this model, and how to flip the script with a more innovative architecture.

The typical pattern behind it all: take data from everywhere, dump it into a central place, and fix it later. It feels safe. One place to secure. One place to manage. One place to compute. But in reality, this pattern quietly drains millions, slows your insights, and creates governance risks that are nearly impossible to unwind. In this session, you will learn why centralizing first is the $1M mistake that almost every data team makes, what you are missing out on by following this model, and how to flip the script with a more innovative architecture.
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